Gilroy
Demo Garden
Visual identity
Photography
A conceptual visual identity for the Gilroy Demonstration Garden, a now-defunct community space in my hometown that closed down after the city government cut its funding. It originally offered educational workshops and events for locals interested in gardening and sustainability. After searching the Garden’s archived official website for information, I became interested in imagining a new visual identity for the Garden if it could someday be revitalized.
The identity primarily revolves around the use of four main brand colors and four reoccurring shapes, each of the shapes in particular representing a stage of growth in a flower’s lifecycle. The flexibility of how these shapes and colors can be arranged and sized across materials is also intentional, so as to imbue said materials with an organic and kinetic quality reminiscent of real-world gardens.
In further service of this idea, both kinetic and static versions of the brand posters were created. The former group interpolates wildlife footage into the still graphics, adding an additional layer of visual movement and emphasizing the organization’s interest in education about the natural world. Meanwhile, the latter group is designed so that each poster can be presented individually or in conjunction with one another, forming a larger and complete shape when aligned.
This notion of growth through collectivity references the symbiosis in both our ecosystem and the community we might nurture through spaces such as the Garden.
